A study by the Nutrition Business Journal showed that the sleep supplement industry has more than doubled since 2017. Of course, growth has had a boost during the pandemic; however, a greater interest in sleep had already been noted a few years earlier.

The frequent lockdowns have certainly played their part, increasing consumers' levels of stress and insomnia. However, we must also consider that sleeping well has become synonymous with balance and well-being. Nowadays, living in a healthy way means making room for rest, both mental and physical.

But as the sleep supplement market grows so rapidly, it also brings with it increased consumer demand. Offering a standard product is no longer enough. It is necessary to offer a wide range of solutions, with different formulations for each objective.

Some people are looking for quality over quantity in their sleep. Others need help staying asleep rather than getting asleep. Small differences, but important enough to induce manufacturers to seek greater refinement in their products.

In fact, we must remember that not all sleep supplements are equally effective. If you are looking for quality, scientific research is essential. That's why IPS has chosen to specialize in the processing of third parties’ active ingredients for food supplements, and more precisely in microencapsulation by coacervation.

The technique is decidedly innovative and has numerous advantages compared to classic supplements. An example of its effectiveness are the microcapsules of lavender oil, a product now proven to combat insomnia.

The polymeric membrane that surrounds the essential oil is in fact gastro-resistant, i.e., able to convey the active substance directly into the gastrointestinal tract. This allows the product to express its maximum effectiveness, offering the consumer an optimal result.

The sleep supplement market is a very demanding, growing market. Focusing on versatile and cutting-edge products, therefore, is certainly a winning choice for the years to come.