In recent years, more and more consumers have embraced a healthier lifestyle, based not only on a balanced diet but also on more regular physical activity. Many have realized that these factors can indeed contribute to the health of one's body as well as its longevity.

Different factors, according to science, allow having a longer and healthier life. Among these, nutrition should be clearly highlighted. If managed correctly from the first years of life, it can bring lots of benefits to the physical and psychophysical well-being of individuals.

Longevity does not only mean being able to go beyond ninety but also taking care of the body so that active ageing can be achieved, free from physical and psychological impediments. For this to happen it is necessary to cover the needs of all the nutrients required by the body such as proteins, carbohydrates and fats.

Relying on balanced nutrition is often not enough, especially if we consider that the Western diet has several deficiencies. Among these, we mention the scarcity of iron, calcium, zinc, vitamin A, vitamin D and vitamin E. These substances are in fact contained in vegetables, tropical fruits and other foods that are not always adequately available in our diet.

In addition, when ageing the absorption of vitamins and other nutrients decreases. This requires a more active lifestyle but also a targeted release integration of the active substances.

A simple and at the same time effective solution is to enrich one’s diet with high-level food supplements. For example, vitamin D3-based food supplements help prevent pathologies such as osteoporosis by improving the functioning of certain processes such as calcium and phosphate absorption, among other things.

Not all supplements have the same efficacy on our body. Some technologies, such as the microencapsulation offered by IPS, find considerable success in the field of food supplements formulation. This is due to several factors, such as the possibility to obtain a controlled release of the active ingredient, to mix otherwise incompatible substances and masking odors and flavours.

Technology is getting better and better to help consumers achieve their goals. Active ageing is undoubtedly one of the most competitive challenges of recent years, which is why we need to keep up and make the most of every innovation in the sector.